/* Big Helpers — conversion module (Phase 1)
   Shared CSS for: sticky WhatsApp, audit/strategy/estimate CTAs, exit popup,
   FAQ accordion, trust strip, inline CTA, bottom CTA, lead-magnet card.
   Loaded by every new /services/* /compare/* /case-studies/* page.
   Kept tiny — all colours come from the page's own :root tokens. */

/* Sticky WhatsApp button (mobile-first, bottom-right, never overlaps content) */
.bh-sticky-wa{position:fixed;right:18px;bottom:18px;z-index:9990;background:#25D366;color:#fff;width:56px;height:56px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-size:28px;text-decoration:none;box-shadow:0 6px 20px rgba(37,211,102,.45);transition:transform .15s,box-shadow .15s}
.bh-sticky-wa:hover{transform:translateY(-2px);box-shadow:0 10px 26px rgba(37,211,102,.55);text-decoration:none}
.bh-sticky-wa::after{content:attr(data-label);position:absolute;right:64px;top:50%;transform:translateY(-50%);background:#0a2540;color:#fff;font:700 12px 'Inter',sans-serif;padding:7px 12px;border-radius:8px;white-space:nowrap;opacity:0;pointer-events:none;transition:opacity .15s}
.bh-sticky-wa:hover::after{opacity:1}
@media(max-width:680px){.bh-sticky-wa{width:54px;height:54px;right:14px;bottom:14px}.bh-sticky-wa::after{display:none}}

/* CTA stack (audit / strategy / estimate) — used in hero + bottom CTA */
.bh-cta-stack{display:flex;flex-wrap:wrap;gap:10px;margin:18px 0 0;align-items:center}
.bh-cta-stack .btn{display:inline-flex;align-items:center;gap:8px;padding:11px 20px;border-radius:99px;font-weight:700;font-size:14px;text-decoration:none;border:1px solid transparent;transition:transform .15s,background .15s,color .15s}
.bh-cta-stack .btn:hover{transform:translateY(-1px);text-decoration:none}
.bh-cta-stack .bh-btn-wa{background:#25D366;color:#fff}
.bh-cta-stack .bh-btn-wa:hover{background:#1da851}
.bh-cta-stack .bh-btn-audit{background:#FFD54A;color:#0a2540}
.bh-cta-stack .bh-btn-audit:hover{background:#FFC107}
.bh-cta-stack .bh-btn-call{background:#fff;color:#0a2540;border-color:rgba(255,255,255,.4)}
.bh-cta-stack .bh-btn-call:hover{background:#0a2540;color:#fff;border-color:#0a2540}
.bh-cta-stack .bh-btn-estimate{background:transparent;color:#fff;border-color:rgba(255,255,255,.55)}
.bh-cta-stack .bh-btn-estimate:hover{background:#fff;color:#0a2540;border-color:#fff}
/* light-on-light variant for non-hero CTA stacks */
.bh-cta-stack.light .bh-btn-call{background:#0a2540;color:#fff;border-color:#0a2540}
.bh-cta-stack.light .bh-btn-call:hover{background:#0951a8;border-color:#0951a8}
.bh-cta-stack.light .bh-btn-estimate{background:#fff;color:#0a2540;border-color:#0a2540}
.bh-cta-stack.light .bh-btn-estimate:hover{background:#0a2540;color:#fff}

/* Trust strip — short row of proof points under hero or above CTA */
.bh-trust-strip{display:flex;flex-wrap:wrap;justify-content:center;gap:18px;padding:16px 24px;background:#0a2540;color:#cfe1ff;font-size:13px;border-bottom:1px solid rgba(255,255,255,.08)}
.bh-trust-strip span{display:inline-flex;align-items:center;gap:6px;font-weight:600}
.bh-trust-strip span::before{content:"✓";color:#FFD54A;font-weight:800}
@media(max-width:680px){.bh-trust-strip{font-size:12px;gap:12px;padding:12px 16px}}

/* Inline CTA — placed roughly 30% into page content */
.bh-inline-cta{background:linear-gradient(135deg,#0a2540,#0B63CE);color:#fff;border-radius:16px;padding:26px 28px;margin:36px 0;display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap}
.bh-inline-cta .ic-text{flex:1;min-width:240px}
.bh-inline-cta h3{font:800 19px/1.3 'Inter',sans-serif;margin:0 0 6px;color:#fff}
.bh-inline-cta p{margin:0;color:#cfe1ff;font-size:14.5px}
.bh-inline-cta .ic-actions{display:flex;gap:10px;flex-shrink:0;flex-wrap:wrap}
.bh-inline-cta .btn{padding:10px 18px;border-radius:99px;font-weight:700;font-size:13.5px;text-decoration:none;display:inline-flex;align-items:center;gap:6px;transition:transform .15s}
.bh-inline-cta .btn:hover{transform:translateY(-1px)}
.bh-inline-cta .bh-btn-wa{background:#25D366;color:#fff}
.bh-inline-cta .bh-btn-audit{background:#FFD54A;color:#0a2540}

/* Bottom CTA — full-width section before footer */
.bh-bottom-cta{background:linear-gradient(135deg,#0a2540,#0B63CE);color:#fff;padding:64px 24px;text-align:center}
.bh-bottom-cta h2{font:800 32px/1.18 'Inter',sans-serif;letter-spacing:-.5px;margin:0 0 12px;max-width:720px;margin-inline:auto}
.bh-bottom-cta p{color:#cfe1ff;font-size:16.5px;max-width:600px;margin:0 auto 22px}
.bh-bottom-cta .bh-cta-stack{justify-content:center}
@media(max-width:680px){.bh-bottom-cta{padding:48px 18px}.bh-bottom-cta h2{font-size:25px}}

/* FAQ accordion */
.bh-faq{max-width:780px;margin:0 auto}
.bh-faq-item{border-bottom:1px solid var(--border,#e2e8f0)}
.bh-faq-item:first-child{border-top:1px solid var(--border,#e2e8f0)}
.bh-faq-q{display:flex;align-items:flex-start;justify-content:space-between;gap:14px;padding:20px 4px;cursor:pointer;list-style:none;font:700 16.5px/1.4 'Inter',sans-serif;color:var(--ink,#0a2540);user-select:none}
.bh-faq-q::-webkit-details-marker{display:none}
.bh-faq-q::after{content:"+";font-size:24px;font-weight:300;color:var(--pri,#0B63CE);transition:transform .2s;flex-shrink:0;line-height:1}
.bh-faq-item[open] .bh-faq-q::after{content:"−"}
.bh-faq-a{padding:0 4px 22px;color:var(--muted,#475569);font-size:15.5px;line-height:1.7}
.bh-faq-a p{margin:0 0 10px}
.bh-faq-a p:last-child{margin:0}
.bh-faq-a ul{margin:0 0 8px;padding-left:20px}

/* Lead-magnet card — sits in body or sidebar */
.bh-lead-magnet{background:linear-gradient(135deg,#FFF8E1,#fff);border:1px solid #FFD54A;border-radius:16px;padding:26px 28px;margin:32px 0;display:flex;gap:24px;align-items:center;flex-wrap:wrap}
.bh-lead-magnet .lm-icon{width:64px;height:64px;background:#FFD54A;border-radius:14px;display:flex;align-items:center;justify-content:center;font-size:32px;flex-shrink:0}
.bh-lead-magnet .lm-text{flex:1;min-width:240px}
.bh-lead-magnet h3{font:800 18px/1.3 'Inter',sans-serif;margin:0 0 6px;color:#0a2540}
.bh-lead-magnet p{margin:0 0 12px;font-size:14px;color:#475569}
.bh-lead-magnet .btn{display:inline-flex;align-items:center;gap:6px;background:#0a2540;color:#fff;padding:10px 18px;border-radius:99px;font:700 13.5px 'Inter',sans-serif;text-decoration:none;transition:background .15s}
.bh-lead-magnet .btn:hover{background:#0B63CE}

/* Exit-intent popup */
.bh-popup-backdrop{position:fixed;inset:0;background:rgba(10,37,64,.65);z-index:10000;display:none;align-items:center;justify-content:center;padding:18px;animation:bhFade .2s ease-out}
.bh-popup-backdrop.show{display:flex}
@keyframes bhFade{from{opacity:0}to{opacity:1}}
.bh-popup{background:#fff;border-radius:18px;max-width:480px;width:100%;padding:36px 32px 30px;position:relative;box-shadow:0 20px 60px rgba(0,0,0,.35);animation:bhRise .25s ease-out}
@keyframes bhRise{from{transform:translateY(20px);opacity:0}to{transform:translateY(0);opacity:1}}
.bh-popup-close{position:absolute;top:14px;right:16px;background:transparent;border:0;font-size:24px;cursor:pointer;color:#94a3b8;width:32px;height:32px;border-radius:50%;display:flex;align-items:center;justify-content:center;transition:background .15s,color .15s}
.bh-popup-close:hover{background:#f1f5f9;color:#0a2540}
.bh-popup h3{font:800 22px/1.25 'Inter',sans-serif;margin:0 0 8px;color:#0a2540}
.bh-popup p{margin:0 0 20px;color:#475569;font-size:15px;line-height:1.55}
.bh-popup form{display:flex;flex-direction:column;gap:11px}
.bh-popup input,.bh-popup select,.bh-popup textarea{padding:12px 14px;border:1.5px solid #e2e8f0;border-radius:10px;font:400 15px 'Inter',sans-serif;color:#0a2540;background:#f8fafc;transition:border-color .15s,background .15s}
.bh-popup input:focus,.bh-popup select:focus,.bh-popup textarea:focus{outline:0;border-color:#0B63CE;background:#fff}
.bh-popup .bh-row{display:flex;gap:10px}
.bh-popup .bh-row>*{flex:1;min-width:0}
.bh-popup button[type=submit]{background:#0a2540;color:#fff;border:0;padding:13px 18px;border-radius:99px;font:800 15px 'Inter',sans-serif;cursor:pointer;margin-top:6px;transition:background .15s}
.bh-popup button[type=submit]:hover{background:#0B63CE}
.bh-popup .bh-honeypot{position:absolute;left:-9999px;top:-9999px}
.bh-popup .bh-thanks{text-align:center;padding:18px 0 6px}
.bh-popup .bh-thanks .ok{color:#16a34a;font-size:48px;line-height:1;margin-bottom:10px}
.bh-popup .bh-thanks h3{margin-bottom:6px}
.bh-popup .bh-thanks .wa{display:inline-block;margin-top:14px;background:#25D366;color:#fff;padding:11px 22px;border-radius:99px;font:700 14px 'Inter',sans-serif;text-decoration:none}
.bh-popup .bh-fail{background:#fee2e2;color:#991b1b;padding:10px 14px;border-radius:10px;font-size:13.5px;margin-bottom:10px;display:none}
.bh-popup .bh-fail.show{display:block}
@media(max-width:520px){.bh-popup{padding:28px 22px 22px}.bh-popup .bh-row{flex-direction:column;gap:11px}}

/* Inline lead form (used on lead-magnet pages) */
.bh-form{background:#fff;border:1px solid var(--border,#e2e8f0);border-radius:16px;padding:30px 32px;max-width:540px;margin:24px auto;box-shadow:0 4px 20px rgba(10,37,64,.04)}
.bh-form h3{font:800 21px/1.25 'Inter',sans-serif;margin:0 0 8px;color:#0a2540}
.bh-form p.lede{margin:0 0 18px;color:#475569;font-size:14.5px}
.bh-form form{display:flex;flex-direction:column;gap:11px}
.bh-form input,.bh-form select,.bh-form textarea{padding:12px 14px;border:1.5px solid #e2e8f0;border-radius:10px;font:400 15px 'Inter',sans-serif;color:#0a2540;background:#f8fafc;transition:border-color .15s,background .15s;width:100%}
.bh-form input:focus,.bh-form select:focus,.bh-form textarea:focus{outline:0;border-color:#0B63CE;background:#fff}
.bh-form .bh-row{display:flex;gap:10px}
.bh-form .bh-row>*{flex:1;min-width:0}
.bh-form button[type=submit]{background:#0a2540;color:#fff;border:0;padding:13px 18px;border-radius:99px;font:800 15px 'Inter',sans-serif;cursor:pointer;margin-top:6px;transition:background .15s}
.bh-form button[type=submit]:hover{background:#0B63CE}
.bh-form .bh-honeypot{position:absolute;left:-9999px;top:-9999px}
.bh-form .bh-thanks,.bh-form .bh-fail{display:none;padding:14px;border-radius:10px;margin-bottom:10px;font-size:14px}
.bh-form .bh-thanks{background:#dcfce7;color:#166534}
.bh-form .bh-fail{background:#fee2e2;color:#991b1b}
.bh-form .bh-thanks.show,.bh-form .bh-fail.show{display:block}

/* Compare table */
.bh-compare-wrap{margin:30px 0;border:1px solid var(--border,#e2e8f0);border-radius:14px;overflow:hidden;background:#fff}
.bh-compare-wrap table{width:100%;border-collapse:collapse;font-size:14.5px}
.bh-compare-wrap th{background:#0a2540;color:#fff;text-align:left;padding:14px 16px;font:800 13px 'Inter',sans-serif;text-transform:uppercase;letter-spacing:.6px;border-right:1px solid rgba(255,255,255,.15)}
.bh-compare-wrap th:last-child{border-right:0}
.bh-compare-wrap th.us{background:#0B63CE}
.bh-compare-wrap td{padding:14px 16px;border-top:1px solid var(--border,#e2e8f0);border-right:1px solid var(--border,#e2e8f0);vertical-align:top;color:var(--ink,#0a2540)}
.bh-compare-wrap td:last-child{border-right:0}
.bh-compare-wrap td.us{background:#eaf3ff;font-weight:600}
.bh-compare-wrap td.label{font-weight:700;background:#f8fafc;width:22%}
@media(max-width:680px){.bh-compare-wrap{font-size:13px;overflow-x:auto}.bh-compare-wrap table{min-width:500px}}

/* Niche cards (homepage industries grid) */
.bh-niche-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:24px 0}
.bh-niche-card{background:#fff;border:1px solid var(--border,#e2e8f0);border-radius:14px;padding:22px;text-decoration:none;color:var(--ink,#0a2540);transition:transform .15s,box-shadow .15s,border-color .15s}
.bh-niche-card:hover{transform:translateY(-3px);box-shadow:0 10px 26px rgba(10,37,64,.08);border-color:var(--pri,#0B63CE);text-decoration:none;color:var(--ink,#0a2540)}
.bh-niche-card .ic{font-size:28px;margin-bottom:12px}
.bh-niche-card h4{font:800 16px 'Inter',sans-serif;margin:0 0 6px}
.bh-niche-card p{font-size:13.5px;color:var(--muted,#475569);margin:0;line-height:1.55}
@media(max-width:780px){.bh-niche-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:480px){.bh-niche-grid{grid-template-columns:1fr}}

/* Pain points / outcomes / who-for / why-us — bullet block reused in many sections */
.bh-bullet-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;margin:20px 0}
.bh-bullet{background:#f8fafc;border-left:3px solid var(--pri,#0B63CE);border-radius:8px;padding:16px 18px}
.bh-bullet h4{font:700 15.5px 'Inter',sans-serif;margin:0 0 4px;color:var(--ink,#0a2540)}
.bh-bullet p{margin:0;font-size:14px;color:var(--muted,#475569);line-height:1.55}
@media(max-width:680px){.bh-bullet-grid{grid-template-columns:1fr}}

/* Process steps */
.bh-process{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin:24px 0;counter-reset:bhstep}
.bh-step{background:#fff;border:1px solid var(--border,#e2e8f0);border-radius:12px;padding:22px 20px;position:relative;counter-increment:bhstep}
.bh-step::before{content:counter(bhstep,decimal-leading-zero);position:absolute;top:14px;right:18px;font:800 28px 'Inter',sans-serif;color:#FFD54A;line-height:1}
.bh-step h4{font:800 15.5px 'Inter',sans-serif;margin:0 0 6px;padding-right:40px}
.bh-step p{margin:0;font-size:14px;color:var(--muted,#475569);line-height:1.55}
@media(max-width:780px){.bh-process{grid-template-columns:1fr}}

/* Outcomes list (case study + service) */
.bh-outcomes{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin:20px 0}
.bh-outcome-stat{background:#fff;border:1px solid var(--border,#e2e8f0);border-radius:12px;padding:18px;text-align:center}
.bh-outcome-stat .n{font:800 24px 'Inter',sans-serif;color:var(--pri,#0B63CE);margin-bottom:4px}
.bh-outcome-stat .l{font-size:12.5px;color:var(--muted,#475569);font-weight:600;text-transform:uppercase;letter-spacing:.4px}
@media(max-width:680px){.bh-outcomes{grid-template-columns:repeat(2,1fr)}}

/* Related links pills (bottom of page) */
.bh-related{display:flex;flex-wrap:wrap;gap:10px;margin:18px 0 0}
.bh-related a{background:#eaf3ff;color:#0951a8;padding:8px 14px;border-radius:99px;font:700 13px 'Inter',sans-serif;text-decoration:none;transition:background .15s}
.bh-related a:hover{background:#0B63CE;color:#fff;text-decoration:none}

/* Body content rhythm (used inside .bh-body wrapper) */
.bh-body{max-width:760px;margin:0 auto;padding:0 24px}
.bh-body h2{font:800 26px/1.2 'Inter',sans-serif;letter-spacing:-.5px;margin:40px 0 14px;color:var(--ink,#0a2540);padding-top:6px;border-top:3px solid #eaf3ff}
.bh-body h3{font:800 19px 'Inter',sans-serif;margin:24px 0 10px;color:var(--ink,#0a2540)}
.bh-body p{margin:0 0 14px;font-size:16.5px;line-height:1.75;color:#1e293b}
.bh-body ul,.bh-body ol{margin:0 0 18px;padding-left:22px;font-size:16.5px;line-height:1.75}
.bh-body li{margin-bottom:6px}
.bh-body strong{color:var(--ink,#0a2540);font-weight:700}
.bh-body .answer-block{background:#f0f9ff;border-left:4px solid #0B63CE;border-radius:8px;padding:18px 22px;margin:0 0 26px}
.bh-body .answer-block p{margin:0;font-size:16.5px;line-height:1.7;color:#0a2540;font-weight:500}

/* Section helpers */
.bh-sec{padding:56px 0}
.bh-sec.tint{background:#f8fafc;border-top:1px solid var(--border,#e2e8f0);border-bottom:1px solid var(--border,#e2e8f0)}
.bh-sec h2.section-title{font:800 28px/1.2 'Inter',sans-serif;letter-spacing:-.5px;margin:0 0 8px;text-align:center}
.bh-sec p.section-sub{font-size:16px;color:var(--muted,#475569);max-width:680px;margin:0 auto 28px;text-align:center;line-height:1.6}