Comparison · 2026
Custom CRM vs HubSpot
HubSpot is the leading inbound marketing + CRM. Custom CRM is built around YOUR workflow. Here's the head-to-head decision for Indian SMEs in 2026.
2026 cost comparison (15-user team)
| Option | Year 1 | Year 2+ | 18-mo total |
|---|---|---|---|
| HubSpot Sales Hub Pro | ₹6L | ₹6L | ₹9L |
| HubSpot Marketing+ Sales Pro | ₹13L | ₹13L | ₹19.5L |
| Custom CRM (Big Helpers) | ₹2.4L | ₹0.36L | ₹2.6L |
| Custom + retainer ₹30K/mo | ₹5.6L | ₹3.6L | ₹9.2L |
When HubSpot wins
- You want inbound marketing + CRM combined
- Standard sales workflow with 5-25 users
- You don't have time / appetite for custom build
- You value the HubSpot ecosystem (Marketplace, integrations)
When Custom wins
- Non-standard workflow (industry-specific stages)
- Want to keep TCO flat regardless of headcount growth
- Need Tally / Zoho / WhatsApp BSP / IndiaMART integrations
- Want INR-only pricing, no per-user-per-month
Talk to us first
30-min call. We'll tell you honestly if we're the right fit.