Custom CRM vs HubSpot

When HubSpot wins

• You want inbound marketing + CRM combined
• Standard sales workflow with 5-25 users
• You don't have time / appetite for custom build
• You value the HubSpot ecosystem (Marketplace, integrations)

When Custom wins

• Non-standard workflow (industry-specific stages)
• Want to keep TCO flat regardless of headcount growth
• Need Tally / Zoho / WhatsApp BSP / IndiaMART integrations
• Want INR-only pricing, no per-user-per-month

→ Full ROI math