WhatsApp channels & botsWhatsApp चैनल और बॉट
Capture conversations, guide enquiries with bots and hand over to the right person.बातचीत दर्ज करें, बॉट से पूछताछ समझें और सही व्यक्ति को सौंपें।
CUSTOM CRM FOR CORPORATES & SMALL BUSINESSES
Your company.
Your CRM.
Your code.
A fully customised CRM your company owns. Shape your sales pipeline, teams, customer conversations and follow-ups around the way your business works.
Connect agreed WhatsApp, email, web-form, Instagram and phone-call workflows. Add bots, automatic replies and client follow-ups to your custom scope, or use BusinessSetu as a service for the features available in the product.
Founder-led since 2008 India-based. Global delivery.
Good work. Across borders.
A good conversation.And a clear next step.
Your country. Your way of working. Web, iOS & Android, scoped for you Clear scope. Clear ownership.
Tailored connections. Consistent follow-through.ज़रूरत के अनुसार कनेक्शन। नियमित फ़ॉलो-अप।
Every enquiry.
One clear next step.हर पूछताछ।
अगला कदम साफ़।
We customise the CRM around how your customers contact you and how your team follows through.ग्राहक आपसे कैसे संपर्क करते हैं और टीम आगे कैसे काम करती है, उसी के अनुसार CRM बनाते हैं।
Email conversationsईमेल बातचीत
Connect agreed email workflows to the customer record and the next action.तय ईमेल कार्यप्रवाह को ग्राहक रिकॉर्ड और अगले काम से जोड़ें।
Website enquiriesवेबसाइट की पूछताछ
Turn web-form enquiries into a record, an owner and a follow-up.वेब फ़ॉर्म की पूछताछ को रिकॉर्ड, ज़िम्मेदार व्यक्ति और फ़ॉलो-अप से जोड़ें।
Instagram enquiriesInstagram की पूछताछ
Scope Instagram enquiry capture and replies around the access available to your accounts.आपके खातों के उपलब्ध एक्सेस के अनुसार Instagram पूछताछ और जवाब जोड़ें।
Phone-call workflowsफ़ोन कॉल कार्यप्रवाह
Keep call notes, callbacks and agreed telephony connections with the client history.कॉल नोट, कॉलबैक और तय टेलीफ़ोनी कनेक्शन ग्राहक के इतिहास के साथ रखें।
Automatic replies & follow-upsअपने-आप जवाब और फ़ॉलो-अप
Define reply rules, reminders, assignments and escalation so the next step is clear.जवाब के नियम, रिमाइंडर, ज़िम्मेदारी और एस्केलेशन तय करें ताकि अगला कदम साफ़ रहे।
These are custom CRM options, agreed for your project and connected accounts. BusinessSetu’s current service features are shown on its own website.ये आपके प्रोजेक्ट और जुड़े खातों के अनुसार तय होने वाले कस्टम CRM विकल्प हैं। BusinessSetu की वर्तमान सुविधाएँ उसकी वेबसाइट पर देखें।
THE IDEA, IN 30 SECONDS
Your world.
Your kind of CRM.
From a first enquiry to a clear next step. See how we think about CRM for your market, your team and the devices they use.
Music: Happy Beats & Business Moves Vol. 12 by Sascha Ende / ende.app, CC BY 4.0. Edited to a 30-second excerpt with mixing and fades. Sound accents: Kenney, CC0.
INDIA-BASED. GLOBAL BY DESIGN.
Built in India.
Made for your world.
Custom CRM development for international businesses and agencies—from Dubai and the wider UAE to your market. Your location shapes the brief. Your workflow shapes the software.
Worldwide projects welcome.One local team or an organisation working across countries.
Tell us your market Your language.
Your local experience.
English, Arabic or another agreed language. Shape right-to-left layouts, local date and address formats, time zones, business hours and reminders around the people using the system.
Your currency.
Your commercial workflow.
AED, USD, GBP, INR or another agreed currency. Tailor quotations, invoices, approvals and tax fields to the requirements you confirm with your local finance and tax advisers.
Your tools.
Your data requirements.
Review local payment, messaging and booking providers, available APIs and regional restrictions. Agree hosting location, access, backups and the privacy requirements relevant to your project.
Your CRM.
On the devices that matter.
Responsive web portals and optional custom iOS and Android apps for staff, field teams or customers. Scope synchronisation, notifications, offline needs and app-store delivery as part of the build.
Country-specific features, translations, integrations and mobile apps are agreed and quoted for your project. We assess each market’s technical and regulatory requirements before committing to delivery.
A LITTLE LESS CHASING
From “who’s on this?”
to “it’s in hand.”
A useful CRM joins the dots between the first hello and the next good customer relationship.
bh.A calmer sales dayEXAMPLE WORKFLOW
Website WhatsApp Referral
A
A new relationshipCustomer details, source & conversation notes
Context stays with the customer.All in one place
Small steps. Nothing forgotten.
Enquiry reviewedThe right person has the context.
DoneArrange a conversationA follow-up with a named owner.
NextPrepare the right proposalKeep notes and decisions together.
Illustrative tasks, not live customer activity.
A shared view of what needs attention.
New enquiries
Conversations
Proposals
New customers
Illustrative funnel. We agree your stages and reporting during discovery.
A bespoke CRM can connect agreed lead sources, subject to available integrations.
Drag or use arrow keys to exploreSwipe to explore, or use the steps above
TWO GOOD WAYS TO BEGIN
Own your CRM.
Or use it as a service.
Choose a dedicated CRM your company owns, or use BusinessSetu as a service. We help you decide which fits your teams, workflows and integration needs.
READY TO USE
BusinessSetu as a service.
Use our BusinessSetu service for everyday customer records, work, billing and reminders. Start with the product’s available features; discuss custom integrations or extensions with our team.
- Customers and work status
- GST and non-GST bills
- UPI QR on invoices
- WhatsApp sharing and reminders
- Expenses and everyday money visibility
Permanently free software.Custom work is scoped and quoted separately.
Web app & Android download available from BusinessSetu. Feature availability varies by platform. International localisation and custom iOS apps belong to a separate bespoke scope.
BUILT AROUND YOU
A CRM your
company owns.
Commission a dedicated CRM built for your organisation. Your company receives the source code, deployment access and documentation, with your workflows and agreed integrations shaped around your team.
- Your sales stages and customer records
- Team and location assignment rules
- Messaging and follow-up workflows
- Scheduling and business-system connections
- Reporting, permissions and audit needs
These are areas we can scope for a custom solution. We confirm technical fit, dependencies and costs before committing.
Discuss a bespoke buildAlready using another CRM? Bring it along. We can assess whether improving your current setup is the better next step.
THE RIGHT DETAILS MAKE THE DIFFERENCE
A system your team
can settle into.
We design the workflow and the interface together, so the useful things are easy to find and the next action is clear.
Customer context, together.
Shape a shared record for contact details, enquiry source, notes and activity, with a sensible plan for imports and duplicate handling.
The right work, to the right team.
Agree how enquiries reach a person or location, how managers reassign them, and who can see or change each record.
Conversations with continuity.
Scope official WhatsApp Business Platform connections, approved messages and staff handover. Provider setup, consent and messaging charges are part of the plan.
Fewer gaps between tools.
Review your booking system, website forms, finance tools and other lead channels. Confirm APIs first, then choose a reliable connection or a practical import process.
A clearer management view.
Define useful views of workload, follow-ups, funnel progress and sales outcomes, with reporting that answers your actual business questions.
A considered handover.
Agree permissions, activity history, data export, backups and hosting responsibilities, alongside documentation, training and ongoing care.
Every bespoke engagement has an agreed scope. Integrations depend on third-party access, policies and technical availability.
A HUMAN WAY TO BUILD SOFTWARE
Clear steps.
People beside you.
From the first workflow sketch to everyday use, you should always know what is happening and what comes next.
- 01
Understand the work.
Walk through a real enquiry with your team. Agree the first useful outcome, your constraints and what success means.
- 02
Make the plan clear.
Review screens, scope and integration feasibility. Agree milestones, acceptance checks, ownership and a cost breakdown.
- 03
Build. Show. Refine.
See working software along the way. Test with the people who will use it, then pilot the agreed workflow.
- 04
Launch with confidence.
Plan migration, training and handover. Agree support hours, response expectations and the next phase before rollout.
A proposal you can actually plan around.
Ask for implementation, hosting, support, licences and messaging costs shown separately. We’ll make assumptions, exclusions and first-year running costs clear. Scope and timeline follow discovery.
FOR AGENCIES & CONSULTING PARTNERS, WORLDWIDE
You bring the brief.
We bring the build.
Have a CRM RFP in Dubai, the UAE or another market? Need a web or mobile delivery partner for your client? Bring Big Helpers into the conversation.
We can work remotely with your agency to assess feasibility, shape the technical response and scope implementation. Agree time-zone overlap, client communication, confidentiality and commercial responsibilities before the engagement begins.
- Requirement-by-requirement technical input
- Country, language, web and mobile delivery scope
- Architecture, costs, testing and support planning
Start with a non-confidential overview. We can agree an NDA before you share sensitive client information.
A FEW USEFUL ANSWERS
Good questions.
Straight answers.
Should we try BusinessSetu or build a custom CRM?
Try BusinessSetu when you need a straightforward way to manage customers, bills, work and reminders. Discuss a custom CRM when your team structure, approvals, integrations or reporting need a different workflow. We can help assess the fit before you commit.
Is WhatsApp automation included in the free app?
BusinessSetu offers WhatsApp sharing and reminder actions. A shared inbox, automated messages and advanced routing are a separate integration discussion. We review official platform access, message approvals, consent, provider fees and technical requirements before quoting.
Can you connect our existing booking or business tools?
We first review the tools, their documented APIs and the access your organisation can provide. Where direct integration is unavailable, we can consider webhooks, agreed imports or a revised workflow. We identify the limits before promising a connection.
How are price, timing and ownership agreed?
After discovery, we propose a defined scope, milestones and acceptance checks. Implementation and ongoing costs are shown separately. The contract records source-code handover, third-party licences, data export, hosting access and support responsibilities.
Do you work with agencies responding to CRM RFPs?
Yes. Contact us with a non-confidential outline, the response deadline and the help you need. We can discuss technical scoping and delivery, subject to fit and availability, with confidentiality, client communication and commercial terms agreed together.
Can you customise a CRM for our country?
Yes. We welcome international enquiries and scope the system for your market: languages, right-to-left layouts, currencies, time zones, local document formats, integrations and hosting requirements. Your advisers confirm legal and tax requirements. We assess feasibility and define the country-specific work before quoting; the free BusinessSetu app is not a promise of ready-made support for every country.
Can the project include iOS and Android apps?
Yes. A bespoke engagement can include a responsive web CRM and custom mobile apps for sales staff, field teams or customers. We agree the user journeys, shared data, notifications, any offline behaviour, store accounts, release work and ongoing support in the project scope. BusinessSetu’s existing Android download is a separate ready-product option.
LET’S MAKE THE EVERYDAY EASIER
A better way to work
starts with a hello.
Tell us your country, your team’s needs and whether you need web, mobile or both. Wherever you work, we’ll help you find a useful starting point.
Just exploring? Meet BusinessSetu first.