TL;DR — 6 systems
- Class / slot booking with capacity limits
- Membership management with recurring billing
- Member portal (web + optional app)
- Trainer / staff scheduling + commissions
- Lead → trial → membership funnel
- Retention automation (WhatsApp + email)
System 1 — Class / slot booking
Member books class or 1:1 slot. Capacity limits. Wait-list. WhatsApp confirmation. Cancellation policy enforced (e.g., free up to 4h before, charge after).
System 2 — Membership + recurring billing
Monthly / quarterly / annual plans. UPI AutoPay (cap ₹15K) or card-on-file. Auto-renewals + dunning. Plan upgrades (add personal training).
System 3 — Member portal
View bookings, attendance, billing, plan changes. Buy add-ons (PT sessions, supplements, merchandise). Optional native app for repeat-friendly UX (vs install-friction WhatsApp).
System 4 — Trainer / staff scheduling + commissions
Per-trainer calendars. Commissions tracked per session. Hour reports. Payroll-ready exports. Trainer mobile app for their schedule.
System 5 — Lead → trial → membership funnel
Free trial sign-up form → automated 7-day journey:
- Day 0: welcome WhatsApp + book first class
- Day 2: "How was your first class?" + book next
- Day 4: trainer intro + personalised plan
- Day 6: convert offer (10-20% off first month)
- Day 7: trial expires + final reminder
System 6 — Retention automation
At-risk member detection (no visits in 14 days) → auto-WhatsApp from manager. Birthday wishes with offer. Annual renewal reminder. Re-engagement after 60-day lapse.
Real client outcome
Pune salon chain: native Android booking app shipped (1,400 downloads in 6 months). App-only customers booked 2.5× more frequently than walk-in regulars.
Tech stack
- Frontend: Next.js or React Native (for app)
- Billing: Razorpay Subscriptions
- WhatsApp: BSP for automation
- Calendar: custom or Calendly-like flow
- POS integration: optional (for in-studio purchases)
Cost ladder
| Stage | Cost |
|---|---|
| Single studio website + booking | ₹40-80K |
| + Recurring billing + member portal | ₹80K-1.5L |
| + Mobile app (Android + iOS) | ₹1.5-3L |
| Multi-location chain | ₹2-4L |
Fitness / wellness builds: ₹40K-3L. Always with booking + recurring billing + WhatsApp engagement + retention automation. Fitness industry page →
Last reviewed: 27 April 2026.
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