Free tool · Phase D
Website ROI Calculator — what's the payback?
Tells you whether a new website pays back in 4 months or 24. Plug in your current visitors, conversion, and AOV.
📈 Current state
Of visitors who become customers / leads
If you don't track LTV, use AOV × 3
🚀 With a new website + funnel
Typical 6-month lift from proper SEO foundation
Typical from going from old site to professionally built
Estimates only. Actual ROI depends on industry, competition, content quality, and execution. Most well-built SMB sites pay back in 6-12 months; some take 18+.