Free tool · Phase D
WhatsApp Business API — cost calculator
Estimate monthly Meta + BSP cost based on your conversation volume. Marketing / utility / auth / service all priced separately in 2026.
💬 Estimate your monthly conversation volume
Each "conversation" is a 24-hour window with one customer. Meta charges per conversation, not per message.
Promotional broadcasts, abandoned-cart, win-back. ₹0.85 each.
Order updates, appointment reminders, shipping. ₹0.13 each.
OTP, login codes. ₹0.10 each.
Customer-initiated. First 1,000/month FREE per BSP.
Meta pricing as of April 2026. BSP plan costs vary; negotiate with provider for high volumes. Pricing changes quarterly — verify current Meta rates before committing budget.