Website Launch Checklist (Indian Businesses · 50 Points)

The exact pre-launch checklist we run through before pushing any client website live. Tick boxes as you go. Save this page (Cmd/Ctrl + D) or print it.

📋 Domain & Hosting

Domain registered + auto-renew enabled Set 10-day reminder before expiry. Lost domains are expensive to recover.

Hosting plan adequate for traffic + storage Shared ₹200/mo OK for <10K visits/month; VPS for more.

SSL certificate installed (HTTPS active) Let's Encrypt is free; cPanel auto-installs. Sites without SSL lose Google ranking.

www and non-www redirect set (one canonical) Pick one, redirect the other via .htaccess.

Email hosting set up (info@yourdomain.com) Use Google Workspace ₹125/user/month or cPanel free email.

🎨 Design & Content

Logo + brand colours consistent across all pages

Mobile-first responsive (test at 320px, 768px, 1024px)

All page titles + meta descriptions filled (60 / 160 chars) Critical for Google snippet display.

Hero section has clear value prop + CTA above fold

Spelling + grammar checked (use Grammarly free)

All images compressed (under 200 KB each, WebP if possible) Use TinyPNG / Squoosh. Page speed = SEO.

All images have alt text (accessibility + SEO)

Favicon uploaded (16x16, 32x32, 180x180)

📞 Contact & Lead Capture

Phone number with click-to-call (tel: link) on mobile

Email address with mailto: link

WhatsApp button / floating widget (wa.me link) Indian users prefer WhatsApp. ~3x higher conversion.

Contact form tested (test submission goes to your email)

Google Maps embed of your business location (if local)

Working hours + response time stated clearly

💳 Payment Gateway (if e-commerce)

Razorpay / PhonePe / PayU integrated + tested with ₹1 transaction

UPI option available (most popular in India)

GST invoice auto-generated on purchase

Refund + cancellation policy page linked from footer

Order confirmation email working

🔍 SEO Foundation

XML sitemap generated + submitted

robots.txt set up correctly (don't block important pages)

Schema.org markup (Organization / LocalBusiness) added

Open Graph tags (og:title, og:description, og:image) for WhatsApp / FB sharing

H1 on every page (only one per page)

Internal linking — homepage links to all main pages

404 page customised (not generic Apache page)

📊 Analytics & Tracking

Google Analytics 4 installed + verified

Google Search Console verified + sitemap submitted

Facebook Pixel installed (if running FB ads)

Conversion goals set (form submission, phone click, WhatsApp click)

📍 Google Business (for local businesses)

Google Business Profile claimed + verified

Business hours, photos, services added on GBP

First 3-5 customer reviews requested

Business listed on Justdial / Sulekha / IndiaMART

⚖️ Legal & Compliance

Cookie consent banner (if using analytics / ad cookies)

⚡ Performance & Speed

PageSpeed Insights — mobile score 70+ pagespeed.web.dev

Core Web Vitals — LCP < 2.5s, CLS < 0.1, INP < 200ms

Caching enabled (browser + server-side if WordPress)

Gzip / Brotli compression on

🛡 Security & Backup

Daily automated backups (off-site, not just on hosting)

Strong admin passwords + 2FA enabled (esp. WordPress)

Security plugin / firewall (Wordfence, Cloudflare free, etc.)

Need help with any of this?

We've launched 100+ websites for Indian businesses. We can either build yours from scratch or just help you tick off this checklist on your existing site.

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