An example use case showing a Big Helpers build for a legal-services platform — important note: this is for a legal-tech / legal-process business serving lawyers and SMEs, not for a Bar Council-regulated law firm. Law firms themselves cannot solicit clients under BCI Rule 36; we cover their compliant route on the law-firm-website service page.
Note: this is an example use case illustrating a typical Big Helpers engagement of this shape — not a named client. Real client names and numbers are kept private.
An example use case: a 9-person Bengaluru-based legal-services platform (not a law firm — a Pvt Ltd offering legal document drafting, contract review automation, and compliance-tracking dashboards to SMEs) was running outbound on LinkedIn DMs and personal-network referrals. Their website was a thin 5-page WordPress brochure. Founder was spending 12-15 hours a week on cold outreach. Marketing budget of ₹1.4L/month on LinkedIn ads was producing 6-8 inbound enquiries with no structured intake — leads landed in the founder's inbox alongside personal email and got lost. Conversion from enquiry to paid customer was around 8% because intake quality was poor.
Three problems compounded: (1) no structured way to capture and qualify leads from ad spend, so the ₹1.4L/month was producing very low ROI; (2) the brochure site couldn't differentiate the platform from law firms (which couldn't legally do what this platform was doing) or from generic doc-drafting templates (which couldn't match the platform's depth) — the positioning was muddy; (3) the founder was the bottleneck on every enquiry because the site captured no context, no use-case, no company size, no urgency. They needed a real lead-generation system without crossing into law-firm-style claims (since the platform sells to law firms among others) and within plain-English advertising norms.
Tell us your current site, ad spend, and top use cases. We send back a sketch of what a structured lead-generation site would look like for you, what it would cost, and where the BCI tone-of-voice line is.
We rebuilt the site over 6 weeks as a structured lead-generation platform. The homepage opens with a clear positioning sentence ("Legal operations infrastructure for Indian SMEs and the law firms that serve them") and a short interactive 'what do you need help with' selector that routes the visitor to one of 6 use-case pages (contract drafting, compliance tracking, vendor-agreement library, employee handbook automation, NDA workflow, panel-readiness reports). Each use-case page has a free downloadable resource (e.g. a one-page NDA checklist) that captures email, plus a structured enquiry form (company size, current spend on legal ops, top pain in 1 sentence, urgency) routed to the right team member. A weekly insights section publishes considered commentary on legal-ops topics — careful tone (no superlative claims about the platform, no comparisons to specific law firms or competitors). Razorpay UPI checkout for the productised offers (₹4,999 - ₹49,000 starter packs). Stack: Next.js + PostgreSQL + a small admin panel.
Within 90 days of go-live, monthly inbound enquiries on the same ₹1.4L LinkedIn ad spend rose 4-6×, primarily because the use-case selector funnelled cold ad clicks into a relevant page with a relevant lead magnet. Enquiry-to-paid conversion lifted from roughly 8% to roughly 22% because the structured intake meant the team could pre-qualify and arrive at the consult call already understanding the prospect's company size, current spend, and top pain. The founder's cold-outreach time dropped from 12-15 hours/week to 2-3 hours, freed up by the inbound flow handling the easier-to-close prospects. Build payback was inside the second quarter post-launch.
It's an example use case representative of typical Big Helpers builds for legal-tech and legal-services platforms in India. Specific client names and exact numbers are kept private. The shape, technical choices, and rough economics are accurate to real engagements of this size.
Because Indian law firms cannot legally solicit clients or run lead-generation campaigns under Bar Council of India Rule 36. The build pattern in this case study is for non-law-firm businesses serving the legal market — legal-tech platforms, legal-process outsourcing, contract automation, compliance services, and similar. For Bar Council-registered law firms themselves, our law-firm-website service page covers the compliant route: a professional online presence with structured client intake, no soliciting language.
No. Several elements of the pattern — outcome-suggestive lead magnets, productised pricing pages, comparative use-case framing, lead-generation ad funnels — would breach Rule 36 if used by a registered law firm. A law firm following these patterns risks disciplinary action. The platform in this case is a Pvt Ltd legal-services business, which is not bound by BCI advocate advertising rules.
Next.js 14 (App Router) + PostgreSQL + Prisma ORM + a small Express admin panel for the team. Razorpay for payments. Resend for transactional email. Cal.com self-hosted for booking. Tailwind for styling. Standard, boring, well-documented — by design, so any local Next.js developer can extend it.
About 3-4 weeks of part-time editorial work alongside the build. The platform's founder wrote the technical content; we structured, edited, and designed the PDFs. The NDA checklist took roughly 6 hours of editorial time and produced more sign-ups than any other magnet over the first 90 days — usefulness beats length.
Yes — in the client's GitHub from the first commit. We use no proprietary frameworks or hidden libraries. Any Next.js + PostgreSQL developer in any Indian city can pick it up in a week. We've designed for the case where we're not around.
Talk to a senior engineer in 24 hours — no juniors, no sales reps, no jargon. Just a clear scope, an honest estimate, and a build plan.