47-point SME website audit — find what's costing you enquiries.
A practical 47-point checklist used by Big Helpers when we audit a client website before redesign. Score your own site in 20 minutes, get a clear punch list, prioritise what to fix first.
Most Indian SME websites lose enquiries in 6 predictable places: weak first-screen copy, hidden contact options, broken mobile layout, slow images, no schema, no WhatsApp CTA. This checklist walks you through all 47 checks the Big Helpers team runs before any redesign — so you can score your own site for free, then decide if you actually need help.
What you get
- 47 specific, scoreable checks across 6 categories
- INR-priced fixes — not generic "hire an agency" advice
- Mobile-first, works on a phone in 20 minutes
- Built from 17 years of fixing Indian SME websites
- No email required to view (only to download the PDF)
What’s inside
- First-screen clarity (5 checks): hero promise, who it's for, primary action, trust proof, contact visibility
- Lead capture (8 checks): WhatsApp CTA, form length, honeypot, success message, fallback channel
- Mobile UX (9 checks): viewport, tap-target size, font legibility, sticky CTA, scroll depth to first action
- Speed (7 checks): image weight, font load, third-party scripts, render-blocking CSS, INP, LCP, CLS
- SEO + LLM-readiness (10 checks): canonical, OG tags, schema, llms.txt, robots, sitemap freshness, breadcrumbs, internal linking, alt text, title-description fit
- Trust + compliance (8 checks): SSL, DPDP banner if collecting data, GST/CIN footer, privacy/terms link, founder/team page, real address, working contact email, 404 page
Get your free copy
Drop your details — we’ll WhatsApp you the link in under a minute. No follow-up sales call unless you ask.
Who this helps
- Founders of 5-50 person Indian SMEs whose website hasn't been touched in 18+ months
- Marketing managers about to brief an agency for a redesign
- Operators considering a switch from Wix/Shopify/Squarespace to something owned
- Anyone whose site gets visitors but few enquiries
Frequently asked questions
Is the checklist actually free?
Yes. You can read the full checklist on the download page without giving any details. We only ask for name + WhatsApp + email if you want the PDF copy emailed to you. We won't add you to any newsletter, won't call you unless you ask, and won't share your number.
Will Big Helpers do the audit for us?
If you'd like, yes — free for the first 20-minute review, with a written 1-page action list. Beyond that, paid retainers start at ₹15,000 for a full deep-dive audit including page-by-page screen recordings.
Do we need technical knowledge to use this?
No. Each check is written in plain English with the specific button or page to look at. If a check uses a tool (e.g. PageSpeed Insights), the URL is in the checklist.
How is this different from running PageSpeed Insights or Lighthouse?
Lighthouse measures technical performance. This checklist measures business outcomes — lead capture, trust, mobile UX, India-specific compliance. The two complement each other; we recommend both.
Can I share the PDF with my team?
Yes. The PDF is licensed for free internal sharing within your business. You cannot republish it on another website or sell it.
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