An example use case showing how a beautiful-but-broken redesign was rebuilt around enquiries, India-trust signals, and WhatsApp — paying back in two months for a typical Big Helpers redesign engagement.
Note: this is an example use case illustrating a typical Big Helpers engagement of this shape — not a named client. Real client names and numbers are kept private.
A 22-person commercial-interiors firm in Pune had paid a Mumbai design agency ₹3.2L for a 'modern' website redesign one year earlier. Visually, the new site was beautiful — magazine-style hero, 12-second autoplay video, parallax sections, animated transitions. The owner was proud of it on launch. Then enquiries quietly dropped from ~14/month (on the old site) to ~5/month over the following quarter and stayed there. Mobile PageSpeed had gone from 64 (the old WordPress) to 38 (the new agency build). The new contact form had 11 fields. There was no WhatsApp CTA anywhere. The hero video weighed 8MB and started downloading before any text rendered. The agency had moved on; small fixes were taking weeks.
The redesign optimised for showcase, not for enquiries. Three concrete leaks. (1) The hero failed: 12-second autoplay video meant most mobile visitors saw a black screen, then bounced, before the value prop appeared. Hero bounce rate was 71%. (2) The form was a wall: 11 required fields including 'project budget range' and 'preferred start date' — fields buyers don't know early. Form starts were ~80/month; completions were ~9/month (11% completion rate, vs the 14-18% benchmark). (3) WhatsApp was missing entirely: in commercial interiors in India, ~65% of buyers prefer WhatsApp over a form for the first contact. The site offered no way to do that. Layered on top: GST/CIN was buried in a tiny footer, real project photos were hidden 3 clicks deep behind 'Portfolio' (the homepage showed stock interiors), and Google reviews (the firm had 47 four-and-five-star Google reviews) weren't surfaced at all.
Send your URL and your current monthly enquiry count. Within 48 hours we send back a 1-page diagnosis covering the top 5 conversion leaks and the rough lift you could expect from a re-redesign. Free, no sales call required.
We re-redesigned in 5 weeks, treating enquiry rate as the engineered outcome and aesthetics as a constraint within that. Hero: replaced the 12-second autoplay video with a static-image hero showing a real recent project, with a clear value prop in 8 words and a CTA pair (WhatsApp + 'See projects') above the fold. Form: cut to 4 fields — name, WhatsApp/phone, project type (3-option dropdown), 1-line about the space. Optional fields appeared only after the buyer engaged. WhatsApp: sticky floating button on mobile + desktop, plus inline WhatsApp CTAs in every service section, with prefilled messages tied to the page context (e.g. 'Hi, I visited your office-fitout page'). India-trust: GST + CIN visible in footer with a 'Pvt Ltd · Since YYYY' badge, real team photos with names + LinkedIn, real project photography surfaced on the homepage, and the 47 Google reviews surfaced with schema markup that earned star snippets in search results. Templates: every service page rebuilt to the structure (pain points, who for, what we build, outcomes, process, FAQ, related, CTA). Stack: WordPress with GeneratePress + 7 plugins (down from 21 the agency had installed). Mobile PageSpeed went from 38 to 94.
Within 90 days of go-live, monthly enquiries climbed from ~5 to ~22 — roughly 4× the post-bad-redesign baseline and 1.6× the firm's pre-bad-redesign baseline. WhatsApp accounted for 58% of enquiries; the 4-field form accounted for 32%; phone calls (now visible in the header) accounted for 10%. Form completion rate moved from 4% to 16%, well within the 14-18% benchmark for the category. Bounce rate on mobile dropped from 71% to 38%. With ticket sizes of ₹3-15L per project and a typical close rate of ~25%, even one or two extra closes per quarter paid back the ₹1.6L redesign cost. Actual payback was inside two months. The firm has since added a Hindi version of the homepage for additional reach in tier-2 Maharashtra.
It's an example use case representative of typical Big Helpers redesign engagements for Indian SMEs — specifically the painful 're-redesign after a beautiful-but-broken agency build' pattern, which we see ~6-10 times a year. Specific client names and exact numbers are kept private. The shape, technical choices, and rough economics are accurate to real engagements of this size.
Yes — and it's cheaper. Smaller-firm redesigns (5-12 person team, simpler service catalogue) start at ₹40-80K and ship in 3-4 weeks. The conversion patterns are the same; the production scope is smaller.
We redesign on Wix, Squarespace, GoDaddy, Webflow, and custom builds too. For most Indian SMEs we recommend migrating to WordPress during the redesign — easier to maintain, no platform lock-in, more local developer talent. Migration is included in the redesign cost.
Brand identity (colours, fonts, voice) is treated as a constraint we design within. We don't change your colour palette unless it's actively hurting accessibility or readability. We do change your hero structure, form fields, and CTA placement based on what we know works. Most clients say the new site feels 'more them' even though it looks measurably different — because it's built around their actual buyers, not a design trend.
Not if it's done right. We preserve URLs (or set 301 redirects for any that change), keep on-page content depth, and usually improve schema and Core Web Vitals. In this example, the firm's organic traffic actually grew 35% in the 90 days post-redesign because schema + speed improvements lifted rankings on existing service-page keywords.
It almost always is for Indian SMEs in considered-purchase categories. The exceptions: ultra-formal B2B (large enterprise sales), regulated industries with strict compliance on customer comms, and some D2C subscriptions where email + in-app is the channel. Even in those, a fallback WhatsApp number for support tends to lift trust.
Indefinitely, if the site is maintained. We've measured 12-month and 24-month follow-ups on previous redesigns and the lift holds (and often grows) as long as: speed doesn't degrade (no 14 new plugins added), forms don't get lengthened back, WhatsApp CTAs stay visible. Maintenance discipline is the variable.
Talk to a senior engineer in 24 hours — no juniors, no sales reps, no jargon. Just a clear scope, an honest estimate, and a build plan.