An ecommerce store built for Indian buyers, Indian payments, Indian shipping.
We build ecommerce stores on Shopify, WooCommerce, or a custom Next.js stack — tuned for UPI, COD, GST invoicing, Shiprocket, WhatsApp cart recovery, and Indian buyer behaviour. Live in 3-8 weeks, starting at ₹45,000.
An Indian ecommerce store needs three things a generic Shopify template doesn't give you: UPI as the default payment method (not buried below cards), real cash-on-delivery support with a way to verify orders before they ship, and WhatsApp cart-recovery for the 70%+ of buyers who abandon. Big Helpers builds Shopify, WooCommerce, or custom Next.js stores tuned exactly for Indian buyer behaviour, GST-compliant invoicing, and Shiprocket/Delhivery shipping. Starts at ₹45,000.
Where Indian businesses get stuck
COD is killing your margins
40-55% of Indian online orders are COD. RTO (return-to-origin) on COD runs 12-25%. Each RTO costs you ₹70-150 in shipping. Your store doesn't filter or verify COD intent.
UPI conversions are lower than they should be
Default Shopify checkout buries UPI under cards. Indian buyers expect UPI front and centre. You're losing 8-15% of checkouts to friction.
Cart abandonment is 70%+ and you do nothing about it
No WhatsApp recovery. No SMS recovery. Just an automated email that goes to spam. That's ₹30K-2L of monthly revenue walking away.
GST invoicing is broken or manual
You generate invoices by hand, or your plugin produces invalid GST format. CA flags it at every quarter-end.
Shiprocket integration is half-built
Shipping rates aren't dynamic. Tracking links don't go to customers automatically. NDR (non-delivery report) is handled in a separate tab.
Page speed kills mobile conversion
Hero image is 4MB. Product page takes 7s on 4G. Bounce rate is 68%. Indian buyers are mostly on mid-range Android — your site has to work there.
Who this is for
D2C brands launching their first store
You sell on Amazon/Flipkart/Meesho and want to own the customer relationship. Direct margins are 25-40 points better.
Existing stores ready to scale
You're at ₹15-50L/month on a basic Shopify theme. Conversion is plateaued. You need a custom theme + recovery flows + analytics that work.
Manufacturers going B2B-direct
You sell wholesale through dealers and want a B2B portal — bulk pricing tiers, GST verification, dispatch by territory.
Restaurants, sweet shops, niche food brands
You need direct ordering with delivery slot, COD, WhatsApp confirmation, and integration with Dunzo/Shadowfax for hyperlocal shipping.
Single-product / niche-product brands
You sell one hero product (or 3-5 SKUs) and need a high-conversion landing-page-style store with strong storytelling, not 200 product slots.
Want a free 30-min ecommerce strategy call?
Tell us your category, current monthly revenue, and biggest pain (conversion, RTO, recovery, ops). We'll sketch the right stack and give you an honest cost range — even if it means recommending you stay on your current platform.
What Big Helpers builds for you
India-first checkout
UPI as default option (auto-launches GPay/PhonePe/Paytm). Card and netbanking secondary. COD with phone-OTP verification to cut RTO. Razorpay or Cashfree integrated.
WhatsApp cart recovery
Abandoned cart triggers a WhatsApp message in 30 minutes via Business API. Recovery rate typically 18-28% — directly recovered revenue, attributable in dashboard.
GST-compliant invoicing
Auto-generated GST invoice (B2B + B2C formats), with HSN codes per product, IGST/CGST/SGST split by ship-to state, and bulk export for your CA.
Shiprocket / Delhivery / Bluedart integration
Live shipping rates, AWB generation on order confirmation, tracking link auto-WhatsApped, NDR alerts in dashboard, RTO tracking.
Mobile-first design
Designed for ₹15K Android phones on 4G. Hero loads under 2.5s. Tap targets sized right. No popup spam. Works in landscape, portrait, dark mode.
Inventory + multi-channel sync
Stock synced across web + Amazon + Flipkart + Meesho + offline POS. One source of truth, no overselling.
Marketing pixels done right
GA4, GTM, Meta Pixel, Google Ads tag, Microsoft Clarity — all configured with proper enhanced ecommerce events. Your performance agency can finally run real campaigns.
Owner dashboard
Daily revenue, top products, cart recovery rate, RTO rate, repeat-customer rate, ad ROAS — one screen, mobile-friendly. Daily WhatsApp digest at 11 PM.
Business outcomes you can expect
How we deliver
Discovery (1 week)
Map your products, categories, pricing tiers, shipping zones, and payment preferences. Choose stack (Shopify vs WooCommerce vs custom). Lock checkout flow.
Theme + product setup (1-2 weeks)
Custom theme designed mobile-first. Product import from your existing system or spreadsheet. Category taxonomy, pricing, GST rates per product.
Payments + shipping integration (1 week)
Razorpay/Cashfree connected. UPI, cards, netbanking, COD configured. Shiprocket/Delhivery live with rate API. Test orders end-to-end.
Recovery + marketing flows (1 week)
WhatsApp Business API for cart recovery + order confirmation + delivery updates. Email + SMS fallback. GA4 + Meta Pixel with enhanced ecommerce events.
UAT with real orders (3-5 days)
You and 2-3 friendly customers place real orders, real payments, real shipments. Find rough edges before launch.
Launch + 30-day handholding
DNS cutover, sitemap submission, Search Console setup. Direct WhatsApp line to the build engineer for 30 days. Free fixes for any day-1 bug.
Features included by default
- Shopify, WooCommerce, or custom Next.js / Medusa.js stack
- UPI as default payment (Razorpay or Cashfree)
- Cards, netbanking, wallets, EMI, BNPL options
- COD with phone-OTP verification (RTO reduction)
- WhatsApp Business API — cart recovery, order confirmation, tracking, NDR
- GST-compliant invoicing (B2B + B2C, HSN codes, state-wise split)
- Shiprocket / Delhivery / Bluedart / DTDC integration
- Live shipping rates, AWB auto-generation, tracking auto-share
- Multi-channel inventory sync (web + Amazon + Flipkart + Meesho + offline)
- Mobile-first responsive design tested on real Indian 4G
- GA4, GTM, Meta Pixel, Google Ads tag, Microsoft Clarity
- Daily owner dashboard with WhatsApp digest
- Product reviews + UGC + ratings (with schema for rich snippets)
- DPDP-compliant cookie consent + privacy policy
- 30-day post-launch support + source code handover
What it costs
Indicative range: ₹45,000 — ₹350,000 (excl. GST). Final estimate after a free 30-min scoping call.
What moves the price
- Stack — Shopify (faster, monthly fee) vs WooCommerce (one-time, more dev) vs custom Next.js (most flexible, highest cost)
- Number of SKUs and category complexity (10 SKUs vs 500 vs 10,000)
- B2C only vs B2B-tier pricing vs hybrid
- Number of payment integrations and EMI/BNPL options
- Multi-channel sync (Amazon/Flipkart/Meesho) adds ₹40-80K
- Custom features — subscription, configurator, bulk-order, gifting flows
- Content production — product photography + descriptions + lifestyle images
Why Big Helpers
We've built stores from ₹40K to ₹3.5L
From single-product D2C launches to 5,000-SKU multi-brand catalogues. We honestly recommend the smallest stack that fits your stage — not the biggest contract.
India-specific from line one
UPI default, COD verification, GST invoicing, Shiprocket integration — all standard, not 'add-ons'. We've seen what breaks when these are an afterthought.
WhatsApp is core, not bolted on
Cart recovery, order confirmation, NDR, reorder reminders, broadcast to repeat buyers. We've integrated WhatsApp Business API for 20+ stores. We know the pricing and the gotchas.
Pvt Ltd since 2008
CIN U72200MP2008PTC021190. GST invoices to your CA. Real legal entity. Not a freelance team that vanishes after launch.
Code + content + assets are yours
Shopify store on your account. WooCommerce code in your GitHub. Custom builds with full source handover. We don't lock you in.
We test on real ₹15K Android phones
Not on a MacBook on WiFi. We measure load time on Reliance Jio 4G in tier-3 cities. Your customers will be there too.
Illustrative project blueprint
Illustrative blueprint: This page is a planning scenario, not a named client engagement or an independently verified result. Names, figures, timelines and outcomes below are assumptions that show how we would scope and reason about a project of this shape.
Modelled starting situation
A 6-person home-fragrance D2C brand in Jaipur was at ₹18L/month on a basic Shopify theme. Conversion rate was 0.9% (industry avg for their category is 2-3%). Cart abandonment was 73% with zero recovery. COD was 48% of orders, RTO was 22%. Mobile PageSpeed was 34. They were spending ₹4L/month on Meta ads with declining ROAS.
What we would build
We rebuilt the store on Shopify with a custom theme in 6 weeks: India-optimised checkout (UPI default, COD with OTP verification), WhatsApp Business API for cart recovery + order updates, Shiprocket integration with rate API, GST-compliant invoicing, GA4 + Meta Pixel with enhanced ecommerce, and product page redesign with stronger storytelling and reviews block. Mobile PageSpeed went from 34 to 92.
The expected outcome
Within 90 days: conversion rate 0.9% to 2.4%. WhatsApp cart recovery added ~₹4.2L/month of recovered revenue. COD RTO dropped from 22% to 11% with OTP verification. Meta ad ROAS improved (real attribution + faster site). Total monthly revenue ₹18L to ₹38L. One-time build was ₹2.4L. Payback inside month two.
Frequently asked questions
Shopify, WooCommerce, or custom — which one?
Shopify for fast launch, simple ops, and if monthly recurring fee (₹2,000-15,000+/month) is fine. WooCommerce for one-time-cost preference, more flexibility, and if you have someone to maintain WordPress. Custom (Next.js + Medusa.js) for ₹50L+/year stores with truly unique flows. We honestly recommend the smallest fit — not the biggest contract.
Can you migrate us from one platform to another?
Yes. Shopify → WooCommerce, Magento → Shopify, custom → Shopify, etc. Includes products, customers, orders (last 12 months), redirects (so SEO doesn't tank), and payment/shipping reconfiguration. Migration adds 2-3 weeks to a normal build.
How do you handle GST and HSN codes?
Each product gets an HSN code in setup. Tax rates by state are calculated automatically. Invoice format follows Indian GST law (CGST/SGST for intra-state, IGST for inter-state). Bulk invoice export per quarter for your CA. We've shipped this for 30+ Indian stores — your CA will be happy.
What about multi-channel — Amazon, Flipkart, Meesho?
We integrate with Unicommerce, Vinculum, or Eshopbox depending on your scale and budget. One inventory truth, listings synced, orders pulled into one dashboard. Adds ₹40-80K to the build but pays back fast if you have 200+ orders/month across channels.
Do you do product photography and content?
Photography no — but we recommend reliable Indian product photographers in 8 cities. Product descriptions and lifestyle copy: optional, ₹400-1,200 per product depending on length and category.
WhatsApp Business API — what does it cost monthly?
Roughly ₹0.40-1.20 per outbound message in India (depends on category — utility messages cheaper than marketing). For a store doing 1,000 orders/month with cart recovery + order updates + tracking, expect ₹4-12K/month. Almost always pays back via recovered carts.
Can we self-manage after launch?
Yes. Shopify is genuinely friendly for a non-technical owner. WooCommerce needs a designated admin (or our maintenance retainer). Custom builds need a developer (us or anyone) for major changes. We document everything for handover.
What about LLM and AI search visibility for ecommerce?
Important and growing — buyers increasingly research products in ChatGPT and Perplexity before buying. We add the basics (Product schema with reviews, brand entity signals, llms.txt) in every build. For aggressive AI search visibility, see our LLM Search Optimisation page — it pairs well with ecommerce.
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Ready to build your ecommerce store?
Talk to a senior engineer in 24 hours — no juniors, no sales reps, no jargon. Just a clear scope, an honest estimate, and a build plan.