Big Helpers · Pvt Ltd since 2008 · Trust & verification
📅 Since 2008 · 18 years · 🏛️ Pvt Ltd · CIN: U72200MP2008PTC021190 · 🧾 GST-compliant invoices · 🔒 Compliance →
Custom CRM · India

Custom CRM that fits how your team actually sells — not a Salesforce template.

We build custom CRMs for Indian SMEs, consultants, dealers, real-estate firms and law firms. Code you own, WhatsApp-first, no per-seat tax — for the price of one year of off-the-shelf SaaS.

17+ years building softwarePvt Ltd · CIN U72200MP2008PTC021190Code you own · No vendor lock-inWhatsApp accessibleIndia-first INR pricing

If your team already runs sales on WhatsApp, Excel, and a free Zoho trial — and you keep losing leads in the gaps — a custom CRM is cheaper than you think and pays back in months. Big Helpers builds CRMs you own outright, modelled on your real workflow, deployable in 4-10 weeks, starting at ₹50,000.

Where Indian businesses get stuck

Leads die in WhatsApp threads

Sales reps forget to follow up. Hot enquiries get buried under personal chats. Owner has no visibility.

Off-the-shelf SaaS doesn't match your process

You bend the team around the tool instead of the other way around. Half the fields are unused, the ones you need are missing.

Per-seat pricing punishes growth

Adding 5 reps means another ₹60,000/year. Suddenly the CRM costs more than the sales it tracks.

Reports don't answer the questions you actually ask

You want "which dealer hasn't ordered in 30 days" — the dashboard gives you charts you don't need.

No one owns the data

If the SaaS shuts down or doubles its price next year, your customer history goes with it.

Integration with WhatsApp, Tally, Razorpay is a paid add-on

Every connector is another ₹20K/year. The basic plan starts to look like a trap.

Who this is for

SMEs with 5-50 person sales/ops teams

You've outgrown spreadsheets. You've tried 2-3 SaaS CRMs and abandoned them.

Distribution & dealer-network businesses

You need dealer-portal CRM with order history, credit limit, and route-wise sales rep mapping.

Consultants, law firms, agencies

You manage long client relationships with documents, milestones, and recurring billing.

Real estate, education, healthcare

You handle lead intake from multiple channels (Magicbricks, ads, walk-ins) and need site-visit / consultation tracking.

Worth a free 30-minute scoping call?

We'll listen to your workflow, sketch the right shape, and tell you honestly whether a custom CRM or a tuned Zoho is the better call for you. Zero sales pressure.

What Big Helpers builds for you

Lead capture from every channel

Website form, WhatsApp, IndiaMART, Justdial, Facebook, walk-in QR code — all into one queue, auto-assigned to reps.

WhatsApp-first communication

Send templated quotes, invoices, and follow-ups from the CRM. Replies log against the lead automatically. (WhatsApp Business API integrated.)

Sales pipeline that matches your stages

Not "Qualified / Negotiation / Closed Won" — but the actual stages your team uses, in your language.

Quotation / proposal builder

Generate GST-correct quotes from product/service master, with discount approval workflow.

Deal & order management

Quote-to-order conversion, payment tracking via Razorpay/PhonePe webhooks, partial-payment handling.

Reports owners actually use

"Who hasn't been contacted in 7 days?" "Which products are below margin?" "Top 10 dealers by 90-day sales." Built to your questions, not generic dashboards.

Role-based access

Owner sees everything. Sales head sees their team. Rep sees only their leads. Built to your org chart.

Mobile app or PWA for field reps

Capture leads, log visits, mark attendance — even on patchy 3G.

Business outcomes you can expect

35-60%
Higher follow-up rate
4-8 hrs
Saved per rep per week
₹3-5L
Yearly SaaS bill replaced
100%
Data ownership
4-10 wk
From kickoff to live
0
Per-seat fees, ever

How we deliver

Discovery (1-2 weeks)

We sit with your sales head, 2 reps, and an admin. Map the real workflow on paper. List the 6-12 reports the owner actually wants. Lock the pipeline stages.

Wireframe & sign-off (1 week)

Click-through wireframe of every screen. You approve before any code is written. No ambiguity later.

Build & weekly demo (3-7 weeks)

You see working software every Friday. Course-correct early. We use Laravel/Django + PostgreSQL + a clean React or HTMX front-end.

UAT with your team (1 week)

Real reps put real leads through the system. We fix the rough edges.

Migration & go-live (3-5 days)

Import your existing leads from Excel/Zoho/HubSpot. Train the team in two 60-min sessions. Cut over.

30-day handholding

Direct WhatsApp line to the engineer who built it. Free fixes for any bug from day-1 scope.

Features included by default

What it costs

Indicative range: ₹50,000 — ₹400,000 (excl. GST). Final estimate after a free 30-min scoping call.

What moves the price

Why Big Helpers

17+ years building software for Indian businesses

Pvt Ltd since 2008. CIN U72200MP2008PTC021190. We've shipped CRMs in healthcare, legal, distribution, real estate.

You own the source code on day one

Hand-over via GitHub from the first commit. No hostage-taking. You can hire any developer to extend it later.

WhatsApp accessible

Direct WhatsApp line to a senior engineer for the first 30 days, then to support. No tickets, no queues.

INR-priced, GST-compliant

No surprise USD billing. Quote in INR, invoice in INR, GST 18% added. We're a real Pvt Ltd, not a freelancer.

No vendor lock-in

Standard stack (Laravel/Django + PostgreSQL + React/HTMX). Any competent developer can pick it up. We don't write "proprietary frameworks".

Built around your workflow, not ours

We don't have a "CRM template". Every build starts from your real sales process — captured in 2-3 working sessions, not a 40-page form.

Example use case

Note: illustrative example — not a specific client engagement.

The situation

A 38-person electrical-distribution business in Indore was using a free Zoho CRM trial that had expired into a paid ₹3.6L/year plan. The team only used 30% of the features, but the team disliked the interface and reverted to Excel within weeks. Owner had zero visibility into reorders from B-tier dealers.

What we built

We built a custom CRM in 7 weeks: lead capture from IndiaMART + walk-in QR codes, dealer-portal with credit-limit + last-3-orders view, WhatsApp Business API for daily order confirmations, and a single owner dashboard answering 6 specific questions (e.g. "dealers below 75% of their 90-day average"). Hosted on the client's existing DigitalOcean droplet. Source code in their GitHub.

The expected outcome

Within 3 months, follow-up rate on dormant dealers went from estimate ~15% (manual) to ~70% (auto-flagged in dashboard). Owner reclaimed roughly 6 hours/week previously spent chasing reports. SaaS bill of ₹3.6L/year replaced with a one-time ₹2.4L build + ₹2,500/month hosting. Payback achieved inside year one.

Frequently asked questions

How is this different from Zoho CRM or HubSpot?

Zoho and HubSpot are excellent off-the-shelf products — they win when your workflow is fairly standard and you don't mind paying per-seat forever. A custom CRM wins when your workflow is opinionated (specific dealer rules, regional pricing, multi-step approvals) or when per-seat fees start crossing ₹2-3L/year and rising. Most clients who switch tell us the deciding factor was either reporting (Zoho's reports didn't answer their questions) or the fact that they'd customised Zoho so heavily it was unmaintainable.

Will it integrate with our Tally / Busy / Marg accounting?

Yes. We export GST-compliant CSV that Tally and Busy import natively. For real-time sync, we use the Tally XML interface or third-party connectors like SuvitTech. Marg integration is via their public API. The integration scope is locked in discovery so there are no surprises.

What stack do you build on?

Default: Laravel (PHP 8.2) or Django (Python 3.11) backend, PostgreSQL database, React or HTMX frontend, Tailwind for styling. We pick based on what your team can hire for in your city. Standard, boring, well-documented — by design.

How long until we're live?

4 weeks for a tight scope (single pipeline, 5-10 reports, no mobile app). 8-10 weeks for a multi-team CRM with mobile app, WhatsApp Business API, and Tally integration. We give you a fixed timeline at the end of discovery.

What happens if Big Helpers disappears?

You have the source code, you have the database, you have a documented deployment guide. Any competent Laravel/Django developer in any Indian city can pick it up in a week. We use no proprietary frameworks. We have been a registered Pvt Ltd since 2008 — but we still design for the case where we're not around.

Do you sign NDAs?

Yes — standard mutual NDA before discovery. We also sign a DPDP-aligned data-processing agreement covering how the CRM stores and handles personal data of your end customers.

Can we host it on our own server?

Yes — that's the default. We can deploy on your AWS, DigitalOcean, Hetzner, Hostinger VPS, or even a self-hosted server in your office. Hosting on our managed plan is an option (₹2,500-6,500/month depending on size) but never a requirement.

Is GST included in the price?

No — pricing on this page is excluding GST. As a Pvt Ltd we charge 18% GST on the invoice. The full breakdown comes with the proposal.

Related Big Helpers services

Ready to build your custom CRM?

Talk to a senior engineer in 24 hours — no juniors, no sales reps, no jargon. Just a clear scope, an honest estimate, and a build plan.

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